Scottish Rugby have just announced a new, four-year deal with Italian apparel manufacturer Macron which will see the national team in new shirts starting from the 2013 Summer.
The deal, which is the biggest in the history of Scottish Rugby, is unique in a number of ways, with Macron also supplying official kit to the countries’ two professional sides, Edinburgh and Glasgow, and fans of Scottish Rugby being asked for input in to the design of the new national team jerseys.
The new deal, set to commence on July 1 when Scotland Rugby’s agreement with CCC runs out, sees Macron join RBS, The Famous Grouse, Tennant Caledonian Brewery and UNILEVER/Dove Men+Care in the Union’s family of sponsors, with the Italian company committing to helping grow the game at all levels.
Scotland Rugby will become the figurehead for Macron’s Rugby branch, joining a stable of world renowned sporting brands including English Football’s West Ham, Astion Villa and Leeds United, Italy’s Napoli and Lazio, and a host of prominent European Basketball sides.
Recognised as a strong, emerging brand, Macron’s CEO Gianluca Pavanello felt Scottish Rugby shared similar values to those of the apparel supplier, whose philosophy is ‘Work Hard, Play Hard’.