adidas cancel kit deal with British & Irish Lions

adidas are set to end their 18-year kit deal with the British & Irish Lions.

adidas recently signed a massive 10-year £750m deal with Premier League club Manchester United which have meant they needed to cancel several other kit deals including their partnership with the British & Irish Lions. The British & Irish Lions recently wore adidas kits in their 2013 tour of Australia. The Lions are set to tour New Zealand in 2017 with Canterbury the likely candidates to replace adidas.


The Lions first wore adidas kits in 1997 when they toured South Africa and have been since 2013. The shirt below is what the Lions wore in their tour of Australia in 2013.

Lions Shirt 2013