Bay of Plenty or the Steamers as they are nicknamed play their home games in blue and yellow hooped shirts with white shorts and socks. The away shirt is white with yellow sides and yellow and blue arms.
Players from Bay of Plenty are eligible to play in the Super 14 and are selected by the Chiefs, the Union has also provided a few players for the All Blacks. Bay of Plenty Union was formed in 1911. They play their home games in either of two stadiums the 19,800 capacity Blue Chip Stadium, Tauranga, Mt Maunganui or the 35,000 capacity Rotorua International Stadium, Rotorua.