THE WOW Brisbane Broncos have added Sportingbet as a jersey sponsor for the 2010 season. The announcement, that will see Sportingbet positioned on the lower back of the Broncos jersey when the season kicks off on March 12, also coincides with the release of the Broncos’ new home jumper for the 2010 season.
The new Nike-designed strip includes the addition of more gold along the lower sleeves and saddles of the jersey.
Broncos chief executive Bruno Cullen said: (quote) I am very pleased that Sportingbet have given our club a ringing endorsement by upgrading last year’s signage deal to a fully-fledged jersey sponsorship. They now join an historically elite and unique family of jersey sponsors with the Broncos. Sportingbet is a strong and popular sporting brand in Australia, much like the Brisbane Broncos are and because of this I am certain the two entities will form a wonderful partnership.(end quote)
Sportingbet Australia chief executive Michael Sullivan said: (quote) The Broncos are a tremendous organisation both on and off the field and that is why we decided to increase our involvement with them in 2010. We are also very excited to be the first wagering company to be on an NRL jersey. Sportingbet has contributed heavily to the sports we bet on and this is another great opportunity for us to support rugby league. (end quote)