Drybrook Rugby Club in Gloucestershire was the venue for Canterbury’s unveiling of the new England kit as part of a deal which will see the clothing manufacturer producing home and away kits as well as playing gear for the Women’s and Sevens sides, and a range of off-field and supporters wear.
Technically the shirts are advanced, but visually they are hugely traditional, with the plain white shirt feature just the sponsor, O2’s logo, the CCC emblem, and the famous Rose of England in red. Also making a return are the dark blue socks, last seen in England’s triumphant World Cup campaign of 2003.
Lightweight yet incredibly robust, the innovative shirts are examples of Canterbury’s standing as one of the world’s premier kit manufacturers, utilising construction techniques which allow the material to be at once warm yet breathable, hard wearing yet built for speed.
England Coach Stuart Lancaster made a special request to Canterbury, asking for an exclusive piece of apparel to honour long-serving senior players, and the result is a ‘Purple Presentation Jacket’, to be worn on the field during the national anthems, prior to kickoff.