Bradford Bulls have announced that Sovereign Health Care has renewed it’s partnership with the club for a further year and their logo will appear on the Bulls Shirt for the 2010 Super League season. This is in addition to the separate partnership Sovereign has with the Bradford Bulls Foundation, which provides equipment for the Bulls Community Programme.
Sovereign is the largest provider of healthcare in the Bradford District and their Chief Executive, David Lewis said (quote) As a Bradford Company we are delighted to continue our partnership with Bradford Bulls. The city has not had a lot of good news in the recent past but one of the most successful elements has been the Bradford Bulls. Not only have they brought prestige to the city on the field but also through their off field activities with their Community Development programme. Their work in the Bradford Community is what first attracted Sovereign Health Care to the club because there is a lot of synergy between the charitable work the Bulls have done, which is exceptional and what we do at Sovereign. Some of the initiatives the Bulls pioneered have now been adopted both nationally and internationally, which is a credit to the club and something with which we are proud to be associated. (end quote)
Bradford Bulls Head of Sponsorship, Debbie Mortimer said: (quote) We are delighted to renew our partnership with Sovereign Health Care. They have been associated with the club for many years and I feel the partnership has benefited both parties and we hope to continue in that vein for next season. (end quote)