Are you going to support Wales in New Zealand in 2010? Then you will be pleased to know that if you buy a shirt now it will remain current at least until the tour.
The Welsh Rugby Union have announced that it has extended its shirt sponsorship deal with SA Brain & Co, which will see the Brains brand on the front of Welsh rugby jerseys up to and including Wales summer tour of New Zealand in 2010.
The deal, worth a six figure sum, will see SA Brain and Co sponsor the national side for at least a further 11 internationals, taking the total to a minimum of 70.
Gwyn Dolphin, WRU Group head of marketing, said: (quote) The WRUs relationship with Brains has been a long and fruitful one and this new deal, which takes us into year six of name shirt sponsorship, is particularly welcome in the present financial climate. Re-signing with Brains was the perfect answer on this occasion, the relationship continues to be mutually beneficial and it is with great enthusiasm that we welcome them back to the WRU sponsorship family for the good of all parties. (end quote)
Replica shirts bought last year will remain current for the entire 2009-10 season, as the Brains deal means the expected re-design of the national jersey is now unnecessary and we are pleased that our merchants still have stock available for all who need a new shirt..
Buy Wales Brains SA or SA Gold Shirts or Jerseys
Richard Davies, sales and marketing director at Brains, said: (quote) We have already enjoyed five successful years as sponsor, during which time we have witnessed two Grand Slams and many memorable victories home and away, and we are delighted that the Brains name will be seen on Welsh shirts for another year. The branding on the shirts will remain the same as last season Brains SA on the home shirt and SA Gold on the change shirt – meaning we have another opportunity to promote two of our key cask ale brands. (end quote)
The Brains deal was signed initially for a four-year period beginning October 2004. It was renegotiated again in 2008, so this 2009 announcement is the second extension to the initial contract.
To purchase your home or away shirt or other Wales products just follow this link: Wales Shirts page.