The New Zealand All Blacks and Black Ferns have a stunning new jersey that incorporates some eye catching technology to promote inclusiveness and diversity. As players clutch at the shirt, stretching the thread, a rainbow of colours appear in what did look like an All Black fabric.
The shirt interestingly also has three white stripes over the shoulders and large adidas logo to pair in with the AIG branding.
A video created to tie in with the launch shows The video a mix of mens and women’s players in Japan, the next World Cup hosts, lining up with the NZ black tops, revealing the rainbow as they pull on them.