Launched at 12.20 today it has been twenty-nine years (yes really) since England changed kit makers, Cotton Traders were that long ago!
For Canterbury the inspiration for this new English rugby kit was combining tradition, heritage & modern technology in the shirt.
England 2012 Jersey
Four shirts started of Canterbury’s four-year partnership with the RFU, was officially launched in Gloucestershire at Drybrook Rugby Club, who were selected because of their close links to reinforcing the union between players and fans, their rugby community and representing the power of rugby to unite.
The Captains of England’s Elite, Women’s and Sevens squad helped launch the kit, Chief Executive Officer of Canterbury, Chris Stephenson, said: “Our designers, researchers and developers have worked tirelessly to produce a kit which represents not only the tradition of England rugby, but also Canterbury’s technical expertise in the game. The England players are delighted with the results, and we’re sure the fans will be too.”
