QBE has signed up to be the official insurance partner of the Guinness Premiership. The company says that this partnership with the world’s most competitive domestic rugby union competition will allow QBE’s brand to develop and business to grow in the UK. The company has also committed to put in effort towards supporting the game at the grassroots and club level.
Their financial backing means they have been rated ‘A+’ rated by S&P and Fitch and rated A (Excellent) by A.M. Best. QBE was rated first in the market for claims service (June 2009, Gracechurch Survey), among the top three insurance companies for service overall by Insurance Times, 2008 and was chosen as the most competitive insurer by Post Magazine, July 2009.
We look forward to seeing and hearing more about the sponsorship as time goes by.